If you haven’t yet found the Advertising Educational Foundation (AEF), you’re in for a real treat. This one site provides a massive amount of quality information about the advertising profession.
It is aa 501(c)3 and the educational arm of he Association of National Advertisers (ANA). Their mission is to “Create and distribute educational content to improve the understanding and appreciation of the societal role of advertising and marketing through our programs on college campuses across the country.
I’ll give you the nickel tour (tip of the iceberg):
The Career Guide provides some basic steps about getting started in the business.
ADText is a 28 unit interdisciplinary curriculum, designed to further the understanding of advertising and its role in culture, society, history and the economy.
Case Histories give you an inside look at the steps advertising agencies and advertisers take to create a campaign.
Industry Conversations with leaders from agencies, client marketing teams, and media companies about what they do and how they got started.
Best Jobs Ever offers marketing and advertising job opportunities.
AEF’s Advertising & Society Quarterly Journal (ASQ) is a scholarly journal devoted entirely to advertising and its relationship to society, culture, history, and the economy.
Advertising & Society Quarterly Journal…
A good collection of industry links…
There is much more to be found on the AEF website.
Advertising Educational Foundation home page…
Association of National Advertisers home page…
Posted in MARCH 2020 / Chuck Green is the principal of Logic Arts, a design and marketing firm, a contributor to numerous magazines and websites, and the author of books published by Random House, Peachpit Press, and Rockport Publishers. All rights reserved. Copyright 2007-2020 Chuck Green/Logic Arts Corporation. Contact.
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