I stopped at an intersection recently and spotted a white pickup truck with a Virginia Natural Gas logo. I was particularly impressed by the story the logo tells, and how simple and clean it looks.
After a little research, I discovered that the branding consultancy Lippincott created the logo as part of an identity strategy for Southern Company—an energy company headquartered in Atlanta, Georgia.
As it turns out, Virginia Natural Gas is just one of many subsidiaries of Southern Company. That, to me, makes its success that much more impressive.
Here’s what I found…
The Southern Company Branding Guide…
A history of Southern Company’s identity…
The evolution of the Southern Company logo…
Posted in FEBRUARY 2019 / Chuck Green is the principal of Logic Arts, a design and marketing firm, a contributor to numerous magazines and websites, and the author of books published by Random House, Peachpit Press, and Rockport Publishers. Contact.
Thoughts?