Some design palettes ease the reader into the subject with a combination of graceful type, muted color, and subtle imagery. The Assertive Palette is a bit more obvious. This combination of typefaces, colors, and illustrations is meant to strip away distractions and use visual contrast to highlight the key messages. What is a design palette? […]
direct mail
A treat for print lovers: Canada Post’s look at successful direct mail
Canada Post publishes a quarterly magazine, “Incite,” that features successful direct mail campaigns. It’s almost always interesting to see what others are doing, but of particular note to see what has worked. Incite Volume 2… Incite Volume 3… Incite Volume 4… Incite Volume 5… Incite Volume 6… Incite Volume 7… There’s lots more direct mail […]