I love brand style guides (graphics standards) because they are meant to maintain the integrity of the designer’s vision. I hate them because they limit that vision to what can be foreseen. They also are notoriously selfish. They insist on maintaining a brand’s prominence even when such prominence is inappropriate.
Some examples…
Boy Scouts of America Style Guide (6.9MB PDF)…
Facebook Product Assets and Identity Guide (10MB PDF)…
Walmart Brand Guide (4.3MB PDF)…
Organizationsbuch der NSDAP (the graphics standards manual for the Nazi Party)…
Also from Chuck Green: Check out the biggest, best place on the web to find and buy fonts…
Thoughts?