The Desktop Publisher’s Idea Book, 2nd Edition by Chuck Green is a desktop publishing standard. It features 100 step-by-step desktop publishing recipes.
FROM CHUCK: This edition of the Idea Book dates back to 1997! I keep it in print because lots of the project recipes are as relevant today as they were when it was first published.
UNIQUE PROJECT IDEAS. The idea book features scores of projects you can easily recreate using any DTP or word processing software program. Whether you’re a new computer user with no design experience, or an experienced pro, the idea book provides the design and production details that put the power of print to work for you.
COMPLETE DETAILED LAYOUTS. Each project includes one or more designs, page dimensions, typeface names and sizes, sources for clip art and photos, and the names of companies that can supply you with production help and special materials.
A DIFFERENT KIND OF BOOK. All of the idea book projects were created exclusively for you to integrate into your own work. You are free to recreate any element of a project—the design, the production techniques, the font choices, even the headline and text ideas.
EXPERT TIPS AND TECHNIQUES. Chuck shares the basics of project production and tips for working with illustrators, photographers, and commercial printers. He helps you rethink the design and function of everyday documents and explore ways to maximize their effectiveness.
TURN YOUR IDEAS INTO RESULTS. The idea book includes over 350 pages packed with hundreds of illustrations and scores of ideas to help you tap the creative power of your PC or Macintosh computer.
PROJECTS INCLUDE: Instant binder, Gift Folder, Catalog, Cookbook, Infobook, Brochure Book, Quick-Change Menu, Take-A-Test Brochure, Business Greeting Card, Pop-Up Card, Letter/Coupon Combo, Two-Way Message, Map Flyer, Play Sheet, Computer Files Record, Newsletters, Billboard Box, Poly Bag Pack, Great Quotes, Dry Erase Board, Coasters, Decals, 3-in-1 Labels, and many more.
Here’s what people had to say about The Desktop Publisher’s Idea Book have to say:
Chuck Green is the master! If you thought desktop publishing meant boring, think again. The tips, the techniques, the tricks and the examples in this book can make any business a better guerrilla marketer.
SETH GODIN, Author, Permission Marketing
The Desktop Publisher’s Idea Book brims with powerful ideas, presented simply and engagingly. I’d say it is mandatory reading for anyone who takes their marketing seriously and wants to unleash the creativity that exists with them.
JAY CONRAD LEVINSON, Author, Guerrilla Marketing
Chuck Green has made an extremely difficult subject as simple as it’s going to get!
JOHN MCWADE, Publisher, Before & After Magazine
If you’re getting bored producing the same, old promotions and publications, this book is a great idea generator. And it explains projects and techniques in a way that makes readers say, ‘I can do that!’
CATHARINE FISHEL, Editor, Dynamic Graphics Magazine
This book has it all—great designs and complete instructions on how to recreate them. You can’t find a better designer/teacher than Chuck Green.
DANIEL WILL-HARRIS, Publisher, EsperFonto at will-harris.com
The Desktop Publisher’s Idea Book, 362 pages; hundreds of illustrations/photographs; ISBN: 0679780068, $29
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