For many, in 2020, a camera is no longer a tool it is an appendage. It’s almost always at hand, costs little or nothing to use, and is, increasingly, a powerful tool for marketing.
This piece from the Wall Street Journal was among the first that looked at how restaurants were encouraging customers to take photographs of their meals for the purpose of advertising:
It got me looking for advice about perfecting food photography—much of which translates well to the smart phone camera.
From National Geographic: Photographing Food…
From SAVEUR Magazine: Todd Coleman’s Food Photography Tips…
Serious Eats Beginners Guide To Food Photography…
Brooke Lark’s Foodtography 101…
And here are some of the folks who do food photography and food styling professionally…
Photos above from Unsplash: Food image by Brooke Lark, camera image by Jamie Street.
Posted in MARCH 2020 / Chuck Green is the principal of Logic Arts, a design and marketing firm, a contributor to numerous magazines and websites, and the author of books published by Random House, Peachpit Press, and Rockport Publishers. All rights reserved. Copyright 2007-2019 Chuck Green/Logic Arts Corporation. Contact.
Thoughts?