Market research is useful though it is typically very general or highly specific and, therefor, not as useful or easily applied as the marketing research you might conduct for a client. But that doesn’t mean there isn’t plenty to be learned. Research points to trends, and if nothing else, an awareness of trends can keep you from heading off down the wrong roads.
Don’t get me wrong, following trends is sometimes exactly the opposite of what you want to do. But the more information you have, the better you can navigate the terrain.
Here, in case you’re new to the process, are some examples of the vast research available for the looking.
From GfK: Insights, a newsletter covering technology trends and opinions…
From TNS: A study of online behaviors…
From Pew Research Center: Internet, Science & Tech…
From TrendWatching.com: The current briefing…
From Harris Poll: Marketplace…
From MaritzCX: Resource Library
From Saurage Marketing Research: Latest from Business-to-Business
Thoughts?