Design often plays a supporting role by establishing a stylistic background from which a larger story unfolds. It’s often subtle and goes unnoticed so I’d like to point to an example that I think was particularly well done.
I saw a post about the recent British Academy of Film and Television Arts (BAFTA) Awards and the imagery used on a backdrop caught my eye. I don’t know whether the average viewer notices the illustrations and recognizes how they play out in various forms, but this one was particularly elegant and dramatic. I did a little more digging and found the same image used in print and on a website and the event stage.
Lisa Richards, BAFTA’s Press Officer tells me, “This year’s Television Awards artwork was inspired by the iconic pipe organ at the Royal Festival Hall in London, the venue for the Awards (below). The artwork for our Awards in 2018 captures data generated by the Film, TV and Games industry, and the Television Awards brochure cover contains a hidden statistic about viewing habits—70% of people report watching television with their family on the same device at least once a week. The concept was also inspired by the fact that television is now consumed when, where and how a user wants, putting them at the centre of everything they watch.”
The Royal Festival Hall pipe organ…
The set design…
Interview staging…
Be sure to check out the print brochure below and see how the imagery plays throughout.
The artwork was commissioned and overseen by Clare Issacs (projects officer, communications) and Joe Lawrence (graphic designer) at BAFTA and designed by AKQA, a worldwide digital agency.
The BAFTA Television Awards page…
AKQA’s website—an their impressive portfolio…
Now all we need is to get the BBC to offer more of its programming to United States audiences.
Posted in MAY 2018 / Chuck Green is the principal of Logic Arts, a design and marketing firm, a contributor to numerous magazines and websites, and the author of books published by Random House, Peachpit Press, and Rockport Publishers. Contact.
This design of this year BAFTA awards is very beautiful and intriguing because it reminds me of Neil Patrick Harris playing cards that are also done with a combination of art deco, art nouveau and americana graphic style.
You can see it here or search with google,
https://store.theory11.com/products/neil-patrick-harris-playing-cards
Very nice, thanks Bogdan.