If you happen to be traveling on Fifth Avenue in Brooklyn, New York, I can’t help but think the storefront at 372 would catch your eye. The Brooklyn Superhero Supply Co. stocks some fairly unusual products—including gallon cans of Gravity, jars of Sasquatch Mucous, and a giant container of Helium Gumballs.
What it is, in reality, is a gateway for 826NYC—a nonprofit organization dedicated to helping students, ages 6-18, develop their writing skills. Here’s the story:
The store was designed by Sam Potts Inc.–which features an equally interesting portfolio of work…
Photo by Simon Doggett
Original version posted in JANUARY 2009 / Chuck Green is the principal of Logic Arts, a design and marketing firm, a contributor to numerous magazines and websites, and the author of books published by Random House, Peachpit Press, and Rockport Publishers. Contact.
Thoughts?