Every so often I see something that really jolts my design sense—the design of the Bahamas Ministry of Tourism logo is one of those somethings. To me, even if you don’t like the style of the design (and I do), you’ll appreciate what a powerful, on-the-money solution it is. The logo shows the diversity of islands and gives you a feeling that there is something distinct about each. Gorgeous.
From Duffy: The logo and some expressions of the brand…
The individual islands defined…
The Islands Of The Bahamas website…
The original version of this post appeared in March of 2006.
Posted in MARCH 2017 / Chuck Green is the principal of Logic Arts, a design and marketing firm, a contributor to numerous magazines and websites, and the author of books published by Random House, Peachpit Press, and Rockport Publishers. He resides in Glen Allen, Virginia. Contact.
Thoughts?