We don’t intentionally raise the ire of the people we work with, but there are some realities about the business of marketing and graphic design that it seems a good number of inexperienced clients are particularly unreceptive to…
1. “Low resolution web images don’t change to high resolution when you print them on paper.”
2. “Yes, but social media isn’t the only way of doing it.”
3. “Unfortunately, you can’t use that (photograph, illustration, footage) unless you have a license for it.”
4. “True, but changing that one little thing changes the whole design.”
5. “That’s why we agreed you would proofread it.”
6. “Right, but it took twenty years to learn how to do it.”
7. “I can’t give you the fonts because they’re only licensed to me.”
8. “We have to write our own copy, we can’t use theirs.”
9. “A printing press can’t reproduce the full range of RGB colors using CMYK.”
10. “Sometimes it’s better to do something different than our competitors.”
11. “Because it would offend a significant number of our prospects.”
12. “Yes, it’s very clever, but they also have a multi-million dollar media budget to spread the idea around.”
13. “Right, but grammar is important to some of your audience.”
14. “Well, it’s a long story. Some images are bit maps and some are vectors…”
Have one to add to the list?
Posted in OCTOBER 2017 / Chuck Green is the principal of Logic Arts, a design and marketing firm, a contributor to numerous magazines and websites, and the author of books published by Random House, Peachpit Press, and Rockport Publishers. Contact.
Thoughts?