Before & After: Page Design
Before & After Page Design includes 192 pages of instruction for designing newsletters, ads, brochures, fliers, stationery and more, clearly explained and beautifully illustrated. Before & After Magazine has earned legions of fans with its approach to design not as mere decoration but as an essential form of communication. As you will see in these pages, McWade covers all the essentials in this beautifully clear, cohesive, and elegant primer on page design.
Through a series of projects chosen for their practical value to today's graphic designer—single- and multi- page publications, corporate identity packages, resumes, product brochures, advertisements, and more—you'll see the principles the most successful designers live by, put into practice. Best of all, you'll discover how to think visually—transforming the images in your head into documents that communicate effectively on the page.
YOU'LL LEARN BY EXAMPLE
> When one typeface works better than another, and how to select the most effective font
> Dramatic photo placement for a product showcase
> How to make a pocket brochure that's easy to update
> Strategies for directing your reader's eye
> The essentials of a powerful ad layout
> How to create a do-it-all business portfolio (and what to put in it)
FROM CHUCK I am a long time contributor to Before & After Magazine and wrote and designed some of the articles the book reprises.
Before & After Page Design $24.95195 pages; ISBN 020179537X
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