Chuck Green steps you through the concept, layout, and production of creating marketing-smart designs. From the initial research to checking the quality of the final, printed product, nothing is left to chance. (This is a compilation of Chuck's Design-it-Yourself: Logos, Letterheads, and Business Cards AND DIY: Newsletters.
352 pages; ISBN 1592530885
Countless creative ideas, marketing insights, and over 300 meticulously formatted Adobe InDesign documents on a dual-format CD-ROM (Mac/PC)—literally thousands of hours of layout, design, and information planning that you need not repeat. Includes everything from brochures, newsletters, and books to planning aids, product sheets, and packaging.
(for InDesign 2, 2.1, CS, CS2, CS3), ISBN 0966958756 276 pages; 315 files on dual-format CD-ROM (Mac/PC)
Countless creative ideas, marketing insights, and over 300 meticulously formatted Adobe PageMaker documents on a dual-format CD-ROM (Mac/PC)—literally thousands of hours of layout, design, and information planning that you need not repeat. Includes everything from brochures, newsletters, and books to planning aids, product sheets, and packaging.
(for PageMaker 7 and higher), ISBN 0966958748 276 pages; 315 files on dual-format CD-ROM (Mac/PC)
Countless creative ideas, marketing insights, and over 300 meticulously formatted QuarkXPress documents on a dual-format CD-ROM (Mac/PC)—literally thousands of hours of layout, design, and information planning that you need not repeat. Includes everything from brochures, newsletters, and books to planning aids, product sheets, and packaging.
(for QuarkXPress 4.1, 5, 6, 6.1, 6.5, 7) ISBN 0966958764 276 pages; 315 files on dual-format CD-ROM (Mac/PC)
Why a Tintbook? Because matching colors is tricky. Without the proper tool—a printed color matching system—a page that looks great on your computer monitor can turn out gruesome in print. The colors you see on a monitor, a color inkjet or laser printout, or even a digital proof simply cannot adequately simulate actual printing inks and paper surfaces.
298 pages; Printed on Topkote gloss book and cover stock; ISBN 0977491307
Tintbook CMYK Process Color Selector, On Uncoated Stock $79.95270 pages; Charts printed on 80# Opaque Book, Smooth (also includes comparison charts on other types of stock), ISBN 0977491315
Steven Heller's guide to graphic design careers features 65 interviews with today's leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries and key design disciplines, including all-new coverage of careers in exhibition design and illustration.
368 pages; ISBN 9780471715061
100 step-by-step desktop publishing recipes by Chuck Green. The Desktop Publisher's Idea Book is about breaking new ground. Beyond the obvious newsletters, envelopes, and letterheads, there are a wealth of useful, eye-catching, and unusual projects perfectly suited to your computer and graphics or laser printer.
362 pages; hundreds of illustrations/photographs; ISBN: 0679780068
Includes 192 pages of instruction for designing newsletters, ads, brochures, fliers, stationery and more, clearly explained and beautifully illustrated. In addition to John McWade's fine work, you'll find several chapters contributed by Chuck Green.
195 pages; ISBN 020179537X
Shows you how to use today's tools to create business graphics that communicate your business's identity. It includes countless tips for the design of charts, calendars, newsletters, stationery, logos, forms, Yellow Page ads, and more. In addition to John McWade's fine work, you'll find several chapters contibuted by Chuck Green.
210 pages; ISBN 0321334159
A comprehensive look at how to work with printers on everything from estimates, pricing and negotiating to trade customs and quality guidelines; Easy-to-follow explanations of the top printing processes and techniques; Information you need to choose the right papers and inks for your projects; And hard-to-find knowledge about proofing, output and color. Whether you are independent, in-house or a student, you will want to have this book at hand.
208 pages; ISBN 1581805772
What makes an advertisement hard-hitting and memorable? Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over two hundred examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.
264 pages; over 450 illustrations; ISBN 0500284768
Attach your business card to anything! The Card-It Business Card Punch is designed to create flawless, uniform die-cut slots in which to insert a standard-sized business card. It is light weight, highly durable, and contains permanent stainless steel blades that never need sharpening.
Permanent stainless steel blades that never need sharpening
Think of it as a creative toolbox: 135 one-of-a-kind typefaces in FontHead's signature casual style. The dual-format CD-ROM includes TrueType and Postscript flavors of the fonts for both the Mac and PC. You've got to see this to believe it.
135 typefaces; TrueType and Postscript formats; dual-format CD-ROM (Mac/PC)
The Moleskine Pocket Notebook is the near-perfect design tool for note-taking and capturing and sketching ideas. Not only is it excellent quality, it is perfectly proportioned and includes some extraordinarily useful features—an elastic closure strap, an expandable pocket on the inside back cover, and a page marker ribbon. (The orange sleeve is removable.)
192 acid free pages; 5 5/8 by 3 1/4 inches
Pocket-sized, lined $10.95192 acid free pages; 5 5/8 by 3 1/4 inches
Large, plain $15.95240 acid free pages; 8 1/4 by 5 1/4 inches
Large, lined $15.95240 acid free pages; 8 1/4 by 5 1/4 inches
If you create newsletters, brochures, ads, flyers, announcements, Web pages or anything else that needs a sense of humor—Art Parts is worth its weight in gold. These collections are deep enough to serve as the visual foundation of complete projects—one style that can be used for an entire ad campaign, volume of newsletters, a complete Web, and so on.
Art Parts CD-RON 1 $139.95
850 images; categories: Animals, Business/Travel, Dingbats, Entertainment, Face Parts, Food, Health/Medical, Holidays, Nature/Environment, Occupations, Patterns, People and Sports/Recreation; EPS and WMF files on dual-format CD-ROM (Mac/PC)
775 B&W images; categories: Body Parts, Botanical, Cats & Dogs, Faces, Home & Family, Holiday Favorites, Home Stuff, Kids/Education, Goin Places, Return to Dingbats, Road Stuff, Son of Animals, and Son of Business; EPS and WMF files on dual-format CD-ROM (Mac/PC)
700 B&W images; categories: Academia, Amusements, Anthropomorphic, The Arts, Buildings, Flags, Joe Stuff, Kid Stuff, Maps, Revenge of People, Seasons, Technology; EPS and WMF files on dual-format CD-ROM (Mac/PC)
775 B&W images; categories: Back to School, Famous People, Health & Fitness, Icons, More Sports, Nature/Environment Recycled, Nostalgia, Parts, People People People, Politics, Regional USA, Religion and Transportation; EPS and WMF files on dual-format CD-ROM (Mac/PC)
1450 B&W and color images; categories: Business/Finance, Carlene's Cuisine, Celebrations, Communication, Critters, Hobbies, Home Again, International, Medical Stuff, Playtime, Relationships, Stuffarooni and Wild West; EPS and WMF files on dual-format CD-ROM (Mac/PC)
100 images in high- and low-res RGB, plus high-res CMYK on dual-format CD-ROM (Mac/PC)
An outrageous, best of the rest clip art collection. Version 9 of Task Force Image Gallery includes 32,000 original illustrations complete with a sleek, smart image search and edit program—all on one CD-ROM. Doesn't that mean they're tiny little fuzzy files? Nope—this is vector stuff—blow it up the size of a billboard and it still looks fabulous.
32,000 images; PC only
These books are a popular source of industry information. Providers use them to determine competitor pricing and to identify new potential profit centers. Buyers use them to validate the prices they are being quoted. Don’t spend countless hours trying to find out what competitors are charging. It's in the book.
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A five year, fifty issue compilation of THE most respected design business publication. Cameron Foote steps you issue-by-issue through the challenges of growing a successful ad agency, PR firm, design studio, or freelance business.
50 issues: 30 regular issues, 20 special reports; dual-format CD-ROM (Mac/PC) for easy viewing, searching, and printing.
It is referred to as the essential source for fair prices and practice. Assembled by the Graphic Artists Guild, this 11th edition contains the latest information on business, pricing, and ethical standards for nearly every discipline in the visual communications industry—for just about every kind of commercial designer and illustrator.
450 pages; ISBN 0932102123
The classic guide to copywriting, now in an entirely updated 3rd edition. This book is for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers—even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, direct mail pitches, and e-mails that are clear and persuasive, get more attention—and sell more products.
432 pages; ISBN 0805078045
Includes hundreds of color combinations, illustrations, and ink color formulas for printing. Learn about the emotional impact of color, symbolism, and trends. Draw from palettes created using specific PANTONE colors (the industry standard). Plus, use the included chart for converting PANTONE spot colors to Hexachrome and process formats.
144 pages; ISBN 0966638328
Of all the things I do as a designer, coming up with new and interesting color schemes is among my most difficult challenges. Now that so much of what we produce is represented in color, finding color combinations that work well together has become more of a challenge than ever. French designer, Dominique Trapp, makes life easier with the Color Harmony Guide—an intuitive, practical tool for identifying and selecting colors.
32 pages
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